Crafting a Message to the World
What is marketing all about? Things like developing new products, devising pricing strategies, distributing products through the production chain to the ultimate consumer, marketing research, advertising, personal selling, and sales promotion are all part of marketing and represent just a few of the career fields open to marketing majors.
- The marketing major is designed for students seeking an in-depth knowledge of the concepts, tools, and practice of marketing in preparation for a career in the field of marketing.
- Our courses deal with behavioral concepts and quantitative methods in marketing, and provide many opportunities to apply knowledge in a wide range of profit and nonprofit situations in an ever-changing business environment.
Our marketing curriculum is designed to provide you with a state-of-the-art marketing education that not only is of a high standard but also is integrative and entrepreneurial in its orientation and relevant in its practical impact. We deliver value to by engaging you in real-world business situations.
- Examples of students addressing real marketing problems include courses such as BUS 341, where students produce their own promotional videos, BUS 445, the annual national student advertising competition, and BUS 446, where each student formulates a business idea and develops a unique marketing plan.
- We also offer many other opportunities for you to learn by doing in the field of marketing.
We encourage all marketing majors on our campus to join Alpha Delta Sigma, a national honor society recognizing scholastic excellence.
If you are interested in learning marketing not only by taking classes but from experiencing what it is like to do it yourself, this program is for you.
Marketing is one of the most important, most exciting, and most challenging activities that businesses perform. Due to its importance to business, the creative and interesting work involved, and the many employment opportunities for graduates, marketing is a popular major within the business school.
People with marketing degrees are needed in every kind of organization there is - whether it's a high-tech firm, government office, hospital, school, small business, or Fortune 500 company. Marketing graduates pursue careers from a wide range of areas related to marketing, sales, communications and marketing technology.
Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase at a double digit rate through the next 10 years. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.
(Bureau of Labor Statistics, Occupational Handbook: http://www.bls.gov/oco/ )
Course requirements: Bachelor of Science (B.S.) in Marketing
You'll complete 39 hours from our experiential business core plus 18 hours of elective courses
Choose one 300- or 400-level international course:
- BUS 338: Global Marketing
- BUS 363: Global Human Resources
- BUS 450: International Business
- FIN 411: International Finance
Choose four 300- or 400-level marketing course:
- BUS 217: New Media Marketing
- BUS 317: Website Design
- BUS 325: Business Consulting: A-Team
- BUS 338: Global Marketing
- BUS 341: Promotion
- BUS 342: Selling and Sales Management
- BUS 344: Marketing Research
- BUS 348: Sport Marketing and Sponsorships
- BUS 445: National Student Advertising Competition
Complete a required capstone course:
- BUS 446: Strategic Marketing